Peacock Alley - Luxury Bedding & Linens

Peacock Alley believes in tradition. And when you spend four decades creating luxurious bedding and bath linens, you create a tradition all your own. That's just what Peacock Alley founder Mary Ella Gabler did.

It began in 1973 when she sold 250 patchwork pillows to Neiman Marcus for its storied Fortnight celebration. She chose the perfect name for her new company: Peacock Alley. The moniker harkens back to the Waldorf Astoria's famed gathering space of the same name, which was a long marble corridor where the well-to-do would congregate at the turn of the century. By sourcing fabric from the finest, most responsible mills around the world - most notably in Portugal - and having them sewn in our Dallas, Texas workshop by skilled, local artisans, Gabler created a line of high end, luxury linens that you can feel good about purchasing. And they are sure to feel good in return. That's what we call returning the favor.